NEW YORK SHOPPING: Alberta Ferretti Autumn Winter 2010
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"When I started thinking about my collection for the next Autumn/Winter, I thought it was time to let the clothes speak. Every dress expresses a language and, actually, when clothes are put together, on a catwalk or in a closet, they can tell a story. So I wanted every dress to be recognizable for what it can express. And a dress expresses its own language with its own style which is built through a research that gives the dress itself an original preciousness and identity.
I always inspire to a woman which lives in the modern world. This time I imagined a cosmopolitan woman, without national or temperamental definitions, who wants to express with elegance her sexy side. But it’s a woman that loves the Ferretti-sexy, which emphasizes the personality and shinks from vulgarity. This woman chooses the third way of sexy: usually women are divided in two categories, the ones that sacrify their sexy side and therefore their femininity and the ones that indulge in a vulgarity that, honestly, is a bit passè...
All the collection boasts rich features: fabrics, embroideries and volumes. Fabrics, for example, are very rich and embroidered. Through special decorations I obtained tridimensional embroideries with a satin ribbon. The cut underlines the shapes and the volumes are moved to the back to get a shifting figure. I also added nude tulle tops, underneath most of the dresses, on top of which crystals and stones form a jewel that looks like it has been tatooed or drawn directly on the body. It is indeed the nude color of these tops that delivers the sexiness of this collection: it’s a color-non-color that bears altogether warm and cold tones, that is not showy, but in fact almost invisible, still giving natural but at the same time artificial, shades. More than a color, it’s a tint able to remove an hint of vulgarity, even to the nude." Alberta Ferretti
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